August 6, 2023

Project Sponsorship: Part I

What impact does a project sponsor have on a project? And what kind of project sponsor are you?

Would you believe that project sponsorship is our number one risk factor for a successful project? It’s true. Your project sponsor will have a huge impact on your project. A strong sponsor is crucial to effective project leadership, a healthy team, sound financial decisions, and much more. A sponsor can, and will, make or break a project. 

If you’re considering stepping into a sponsorship role or seeking sponsorship for your project, the first step is to identify the type of sponsor you are or the type of sponsor you might need. 

To get you started, here are five sponsor archetypes and their strengths and weaknesses.

Archetype 1: The Couch Potato

The Couch Potato Sponsor is a highly accomplished leader who is trusted by the organization and its leadership. They are confident and willing to take on a challenge. They’re also decisive and ambitious: willing and able to make decisions with whatever information is available and driven to achieve great things.

However, this leader also has blind spots. They may be too busy or too disinterested to show up, making them come across as apathetic. This sponsor may be unresponsive to unknown voices, overly instinctual (making decisions that are more about feelings than facts and emerging data), or come across as “untouchable” (because they’re too deep in the couch cushions, get it?).

Archetype 2: The Seagull

The Seagull Sponsor tends to fly in occasionally or unexpectedly to drop a load of work (or, worse, drama) and then fly off again. But they’re not in their position for no reason. This leader is characterized by willingness to take on a big project, they’re confident and capable enough to handle it (this person has earned their opportunities), and they’re good at managing up.

The Seagull is also ambitious enough to take on big challenges and genuinely feels they can generate the desired results. They’re a high-level performer with extensive experience, intelligence, or both. And they’re a visionary who believes in the mission and who has a crystal-clear picture of the project and of what it will deliver. 

On the flip side, the Seagull Sponsor does not manage down well and does not invest a sufficient amount of time in the project. They have limited (or no) knowledge of project management, including best practices, procedures, and other necessary components for successful outcomes. They also have a low tolerance for details and limited emotional intelligence.

Finally, the Seagull is overconfident, believing they can add value by giving (and listening at) minimal levels, perhaps convincing themselves that their confidence in the team justifies their distance.

Archetype 3: The Nitpicker 

The Nitpicker Sponsor has a high capacity for detail and is willing to engage and review deliverables. They’re also highly committed to the project’s success, confident in the vision for the project, including how it should be produced and presented. They’re deeply passionate, motivated, and professional. The Nitpicker takes pride in project outputs and loves to buff and shine the final product. This person also has the heart of a visionary: they can beautifully articulate what success will look like.

Can you guess where the Nitpicker’s weaknesses lie? You guessed it: they’re too detail-oriented for their own good. They can’t see the forest for the trees because they lack a holistic vision for accomplishing goals. Because of this, they’re ineffective at advising on approach or methodology, choosing to spend time perfecting the wrong things. (Which, incidentally, makes them susceptible to bullshit.)

The Nitpicker is overly perfectionistic with an eye only for surface-level polish. They slow down progress by insisting on reviewing (and reviewing) artifacts. Because they’re overly confident in their contributions (lots of red pen marks here!), they come across as overly critical. Because they don’t provide useful guidance, team members don’t respect them, which leads to unhappy and undermotivated teams.

Archetype 4: The Helicopter 

The Helicopter Sponsor is a willing and able partner who dedicates focused time to a project or program. This is a strong operational executive with deep business or technical knowledge and an ability to sustain strong, prolonged performance. The Helicopter tends to be really kind and fair. They’re also cautious about rocking the boat and tend to choose small changes over big ones in order to minimize impact on people or risk to the enterprise. They’re steady, waiting for the right data before they’ll consider a major change.

On the other hand, the Helicopter Sponsor is too involved — or may even be in constant contact with — the project team. They’re risk-avoidant, at the cost of progress. They’re slow to hold others accountable and slow to open their mind to new ideas. This lack of courage stems from confusion: they don’t know who to listen to so they keep everyone at arm’s length.

The Captain

The Captain Sponsor is our hero, a successful, well-regarded executive with a track record of success. This leader is often quiet and unassuming, a person who usually doesn’t need, or seek, the spotlight. 

The Captain is curious about methods and processes and shows respect by asking good questions and leading others to think effectively. They’re decisive when they need to be and know how to create harmony and safety — this person is often humorous, patient, steady and curious. They recognize quality work when they see it and readily show appreciation and gratitude to team members. They know how to communicate broadly to share vision, motivation, and praise.

Does the Captain have any drawbacks? Sure. They can become overextended (they’re in high demand, after all), which can lead to impatience, criticism, or need for praise. Repeated success can create overconfidence and associated blind spots. The Captain may also have a tendency to micro-manage team members, given their expertise or an addiction to constant success.

Archetypes 6, 7, 8…What Are Your Ideas?

These are the archetypes we see most clearly, but we know there are others out there. How would you characterize some of the sponsor types you’ve worked with?

Whatever qualities you or your sponsor hold, there are ways to work together for the good of the project. Staying open, curious, and willing to make changes so the team can move the project forward are the keys to excellent sponsorship and, ultimately, projects that deliver.

Hope Youngs

Client executive and chief needle threader

Education and Certifications
Master’s in Business Administration; Business Architect certification; ScrumMaster certification.

 

Function and Specialization
​Hope is the Client Executive at FirstRule Group. She specializes in helping companies execute on strategic objectives and loves getting things done with a rousing “heck yes!”

 

About Hope

​When not working, you can find Hope sharing family time with her daughters, hiking in the mountains, or feeling the wind on her face sailing.

Jarius Rice

Jairus Rice

Consultant and Partnership Builder

Education and Certifications
Master’s in Public Administration; Bachelor’s in Political Science; Prosci Change Management Professional; LEAN Six Sigma Green Belt

 

Function and Specialization
Jairus is an executive leader specializing in designing and shepherding organizational change and process improvement strategies. He helps clients develop strong partnerships to achieve strategic goals, maximize performance, and increase value to their customers.

 

About Jairus
Jairus is a combat veteran who served five years in the United States Marine Corps. When he and his wife Jessica aren’t coaching their three kids’ sports teams, they enjoy hunting, fishing, hiking, and camping. 

Shelley McDermott

Partner and Diplomatic Hostess

Education and Certifications
Project Management Professional certification

 

Function and Specialization
Shelley has more than 25 years of senior program leadership experience. She specializes in leading teams and optimizing high-risk, high-visibility projects.

About Shelley
Shelley enjoys cooking, remodeling projects, and spending time with family and friends. 

Stacy Steck

Stacy Steck

Partner and Illuminator

Education and Certifications
Master’s in Business Administration; Project Management Professional certification

 

Function and Specialization
Stacy is an expert in planning and executing transformational technology projects. She specializes in communication, facilitation, and getting things done. 

 

About Stacy
Stacy is passionate about fundraising and loves serving her community. She also enjoys traveling and writing.

Joanna Briese

Joanna Briese

Consultant and Project Manager

Education and Certifications
Master’s in Secondary Teaching; Applied Project Management Professional certification

 

Function and Specialization
Joanna is a skilled project manager and curriculum developer. She specializes in e-learning and training and has even been a trainer in the specialty coffee industry!

 

About Joanna
Joanna loves the outdoors, cooking, family, travel, coffee, and curling up with her cats and a book.

Nissa Burger

Nissa Burger

Consultant and Project Manager

Education and Certifications
20 years in elections managing statewide software implementations

 

Function and Specialization
Nissa is a seasoned project manager who specializes in all facets of software development.

 

About Nissa
Nissa loves summertime, cheering on her kids in their sports, and spending time with family.

Trish Coloma

Trish Coloma

Consultant and Transformation Specialist

Education and Certifications
Bachelor’s in Sociology; Project Management Professional certification

 

Function and Specialization
Trish is an adept project manager focused on designing and implementing governance and helping organizations manage change and improve processes. She specializes in turning vision into action.

 

About Trish
Trish is an avid hiker and backpacker. She’s found that just like project management, a great hike is all about the journey and good planning!

Heather Coughlin-Washburn

Consultant and Negotiator

Education and Certifications
Studied journalism and psychology; sixteen years in the IT field; Independent Validation and Verification (IV&V) certification

 

Function and Specialization
Heather is a senior consultant who specializes in managing complex IT projects and quality assurance. She is passionate about building successful teams and achieving positive outcomes for clients.

 

About Heather
Heather has a background as a professional journalist specializing in government, politics, and law enforcement. In her spare time, she enjoys writing, photography, and camping.

Lindsay Flye

People Operations Manager & Bringer of Energy

Education and Certifications
Masters of Science in Industrial/Organizational Psychology 

 

Function and Specialization
Lindsay is the People Operations Manager for FirstRule Group. She focuses on recruitment, onboarding and offboarding, candidate experience, and human resources policies and processes.

 

About Lindsay
Lindsay loves to read, cook, quilt, and be outside with her pup. She also enjoys traveling, time with friends and family, and game nights.

Larry Holden

Larry Holden

Consultant and Creator of Big Hairy Spreadsheets

Education and Certifications
Bachelor’s in Chemistry

 

Function and Specialization
Larry is an experienced project manager and analyst with a focus on finance and IT projects. He specializes in process improvement. 

 

About Larry
Larry loves cooking, skiing, Christmas movies, and hanging out with his kids. He is also actively involved in his community Little League.

Pamela Johnston

Consultant and Puzzle Solver

Education and Certifications
Master’s of Education in Counseling Psychology; Bachelor’s in Management Science

 

Function and Specialization
Pamela is a senior business analyst with extensive technical IT experience. She specializes in system integration and implementation, data analysis, and reporting.  

 

About Pamela
Pamela is a proud Duke Blue Devil2 who loves ballet, orchids, bowling, and line dancing. She is the mother to fur babies Dash and Valentino. 

Jessica Larson

Consultant and Project Manager

Education and Certifications
Master’s of Public Health; Master’s of Health Administration

 

Function and Specialization

Jessica Larson is a seasoned project manager with demonstrated skill in all facets of project management. She specializes in helping teams identify and understand problems and develop impactful solutions.

 

About Jessica
Jessica has visited 7 countries and 39 U.S. states and is always planning her next trip. In between travels Jessica enjoys gardening, hiking, cooking and baking, rooting for Seattle sports teams, and spending as much time outdoors with family as possible.

Lori Luppino

Lori Luppino

Consultant and Intuitive Collaborator

Education and Certifications
Twenty years of experience in IT finance

 

Function and Specialization
Lori is a business analyst with an affinity for change management. She specializes in IT finance, budgeting, and business operations.

 

About Lori
Lori enjoys live music, the outdoors, traveling, painting, and her family.

Duncan McDermott

Finance Manager

Education and Certifications
Master’s in Business Administration; Bachelor’s in Business Administration with a concentration in finance

 

Function and Specialization
Duncan is the Finance Manager for FirstRule Group and oversees billing and contracts and supports other operational functions of the firm. He specializes in tall orders and a sunny delivery.

 

About Duncan
Duncan played basketball for Pacific University and enjoys boating, summer activities, and billiards.

Daisye Ore

Daisye Orr

Consultant and Creative Strategist

Education and Certifications
Master’s in Public Health with an emphasis in health communication

 

Function and Specialization
Daisye is an experienced program leader and systems thinker. She specializes in policy development, program planning, communication, partner engagement, and working from a place of equity and inclusion.

 

About Daisye
Daisye loves creating art, being in nature, searching for vintage treasures, reading, and spending time with her loved ones.

Ben Robinson

Ben Robinson

Consultant and Data Storyteller

Education and Certifications
Master’s in Business Administration with an emphasis in Finance

 

Function and Specialization
Ben is a management consultant specializing in business operations, financial forecasting, and data analysis and reporting.

 

About Ben
Ben is a lifelong learner. He enjoys backpacking, cycling, and adventuring with his family.

Eric Stout

Consultant and Technical Make-It-happener

Education and Certifications
Associate’s degree in Computer Science; Black Belt Candidate; Microsoft Product Specialist 

 

Function and Specialization
Eric is an accomplished consultant with deep technical knowledge. He specializes in cross-business partnerships, IT transformations, and program management.

 

About Eric

Eric is a father, musician, snow boarder, and boat captain.

Laura Scott

Consultant and Team Developer

Education and Certifications
Bachelor’s in Business Administration with a major in Information Systems; Project Management Professional certification

 

Function and Specialization
Laura is a project manager specializing in technology projects. She is also known for creating inclusive, empowered, and high-performing teams.

  

About Laura
Laura is from Seattle and enjoys all things outdoors, such as hiking, snowshoeing, sailing, and gardening.

Insert Name

Consultant and Tenacious Observer

Education and Certifications
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Function and Specialization
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About 

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Stephanie Telander

Stephanie Telander

Consultant and Insightful Connector

Education and Certifications
Project Management Professional certification; Prosci Change Management Professional certification; IT Service Management (ITIL) and International Standards Organization (ISO/20000) certifications

Function and Specialization
Stephanie is an experienced project manager and business analyst. She specializes in taking complex things and making them easier to consume through diagrams, flow charts, and plain speak documentation. 

About Stephanie
Stephanie loves gardening, travel, cooking, crafts, family, and a good mystery.  

Chi Underwood

Chi Underwood

Consultant and Strategic Improvement Specialist

Education and Certifications
Master’s in Business Administration; Bachelor’s in Business Administration and Finance; LEAN Six Sigma Black Belt 

 

Function and Specialization
Chi is an experienced consultant focused on process improvement using Six Sigma methodologies and data analytics. He specializes in business analysis, team development, budgeting and the organizational design of new processes.  

 

About Chi
Chi is an avid fisherman chasing salmon in the Pacific Northwest. He is also a judge for the First Robotics competition. 

Sheri Anderson

Consultant and Chaos Controller

Education and Certifications
Project Management Professional Certification

Function and Specialization
Sheri is an experienced consultant and an effective liaison between business and technical teams. She specializes in process improvement, business analysis, team leadership, implementations, data warehousing, user training, and testing.

About Sheri

Sheri splits her time between Utah and Arizona and prefers to relax around water and in the mountains.  She enjoys traveling with her husband and spending time with her two adult boys and grandson.

Christy Anna Gerber

Consultant and change advisor

Education and Certifications
Master’s in Business Administration

 

Function and Specialization
Christy Anna is consultant with a unique ability to see beyond challenges. She specializes in  creating pathways for opportunities, learnings, and desired outcomes.

 

About Christy Anna

Christy Anna loves spending time with family and friends especially if that time is spent outdoors. She loves skiing, mountain biking, and fly-fishing across the West. She’s also a fan of a great book and enjoys live music.

Malcolm Hooper

Consultant and Trusted advisor

Education and Certifications
Master’s in Education; Bachelor’s in Economics

 

Function and Specialization
Malcolm is an accomplished consultant with many years of experience managing operations, IT, and cybersecurity. He specializes in partnering with senior leadership to advise, develop, and implement strategic and effective IT initiatives.   

 

About Malcolm

Malcolm loves baking sourdough bread, perfecting recipes, traveling with his family, and training for his next ultimate tournament in his free time.  

Karen Langehough

Consultant and force multiplier

Education and Certifications
Bachelor’s in Business Administration with an emphasis in psychology; Certified Master Project Manager; Certified Senior Professional in Human Resources  

 

Function and Specialization
Karen is an accomplished senior leader and business-focused practitioner. She specializes in human resources consulting, change management, coaching, and development.

 

About Karen

Karen enjoys cooking, gardening, coffee, watching Seattle Mariners and Seahawks games, volunteering through her church, and spending time with friends and family.

Susan Meenk

Consultant and Mind Reader

Education and Certifications
Master’s in Business Administration with an emphasis in organizational development; Bachelor’s in psychology

 

Function and Specialization
Susan is an executive leader with expertise in Human Resources. She specializes in strategic planning, leadership development, succession planning, conflict resolution, and team building. 

 

About Susan

When Susan is not spending time with her family, she can be found outside working in the garden, running, or paddle boarding. She is also an active community volunteer. 

Shawn Milligan

Consultant and Project Manager

Education and Certifications
Doctorate in Business Administration; Project Management Professional certification; ScrumMaster certification

 

Function and Specialization
Shawn is an accomplished project manager with extensive business experience. She specializes in bringing people together to make things better. 

 

About Shawn

Shawn is an avid international traveler and has visited all seven continents. She is also a nature and travel photographer.

Lindsey Phillips

Consultant and Intuituve Facilitator

Education and Certifications
Associates of Art’s in Liberal Arts & Sciences 

 

Function and Specialization
Lindsey is an experienced and versatile project coordinator known for her adept management and relationship-building skills. She specializes in spearheading projects, optimizing operational productivity, and providing excellent client service. 

 

About Lindsey

​Lindsey enjoys spending time with her wonderful family and two dogs, as well as expanding her skills through gardening, pottery classes, and other creative pursuits.​ 

Anne Shields

Consultant and Business Strategist

Education and Certifications
Project Management Professional certification; PMI Agile Certified Practitioner 

 

Function and Specialization
Anne is project manager who creates simple solutions while providing transparency into complex environments. She specializes in cross functional team coordination with multiple disciplinary dependencies.

 

About Anne

Anne enjoys traveling, yoga, gardening, cooking, and entertaining. She shares her Lake Tapps home with an 80-pound German shepherd-husky mix with adorably crooked ears.

Steve Smith

Consultant and Alchemist-in-residence

Education and Certifications
​Masters in Business Administration 

 

Function and Specialization
Steve is a distinguished consultant with experience in human services delivery, financing, policy development, and executive leadership in the government and non-profit sectors. He specializes in “How did he do that?” problem solving outcomes. 

 

About 

In addition to his standing as a top-ranked volleyball dad, Steve is known for his commitment to his fellow veterans, especially as an advocate for expanded veteran housing options. He is a member of the Orlando Housing Authority board of commissioners and the managing board of the Homeless Services Network of Central Florida.

Wendy Ld Helling

Wendy LD Helling

Partner and Thought Leader

Education and Certifications
Master’s in Business Administration

 

Function and Specialization
Wendy has deep experience in bringing complex, multi-year projects to life. She specializes in IT project management, data management, and strategic planning.   

 

About Wendy
Wendy loves traveling and hanging out in warm climates.